July 14, 2012
"Responsible" advocacy is still advocacy. To be good, it should be zealous. But zeal undermines scientific authority. So advising, not advocating, should be the speech act of choice.
What do four eminent experts in sustainable agriculture think of their roles in policy-making? And what communication strategies do they understand they have to fulfill those roles?
In a close textual analysis of a short debate, I show how an outstanding scientist is unable to simultaneously exert his authority and to advocate effectively--especially when up against an outstanding advocate on the other side.
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